Question: 8.1 Delegate Power, or Keep It Close? Samantha Parks is the owner and CEO of Sparks, a small agency that develops advertising, promotions, and marketing

8.1 Delegate Power, or Keep It Close? Samantha
8.1 Delegate Power, or Keep It Close? Samantha Parks is the owner and CEO of Sparks, a small agency that develops advertising, promotions, and marketing materials for high-fashion firms. Parks has tended to keep a tight rein on her business, overseeing most projects from start to finish. However, as the firm has grown, she has found it necessary to delegate more and more decisions to her associates. She was recently approached by a hair styling chain that wants a comprehensive redefinition of its entire marketing and promotions look. Should she empower her employees, or keep the power for herself? Using concepts from the course material and textbook: Identify and explain the major concepts that relate to the case. (2 marks) Provide a workplace example that supports your understanding and application of the key concepts related to the case

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