8:11 PM AutoSave OFF A A ? C 5 .. Cost assig... - Saved to my Mac Q Insert Draw Design Layout >> ? Tell me Share Editing Comments Calibri (Bo... 12 v A A Aav E BI Uv ab X , X A v A Paragraph Styles Dictate Editor For this assignment, you will need to prepare a media budget. Often marketers are expected to arrive at a cost for their marketing plan. In consumer markets advertising expenditures can often represent a large portion of the marketing cost. Part 1 Using Delaware as your test market, calculate the advertising cost using The News Journal (use the cost figures given in the Advertising Level handout). Sunday Circulation # of households Total Total 139,857 Delaware 126,932 298,755 New Castle County, Del. 102,491 188,974 Kent and Sussex counties, Del 24,441 109,781 Other Outside NDM 12,925 1.Beside the expense of running the advertising, it cost you $10,000 for the creative work. (A) Calculate the cost based on 1/3-page advertisements once per week for one quarter (13 weeks), at a CPM of $9.75. a. (B) Calculate the reach and GRPs of the media buy for each area given over the quarter. a. (C) How does this compare to the guidelines given to you a. Part 2 To get an idea of how much the advertising will cost if the product is sold nationally calculate the following: 1. (A) To launch the product, your company plans to run 2 page monthly advertisement in Atlantic Monthly (circulation 1,345,000) for 12 months, assume a CPM of $21 a . (B) For the normal campaign, you should plan to conduct an internet advertising campaign, using a population of 6,649,900 males and 6,329,104 females (approximately 1/3 of US population between the ages of 15 and 25). Assume a CPM of $27 and it cost you $50 per month for hosting, plus $25,000 to build the web site. E - + 110% e 1 of 2 387 words Focus Ps PCalibri (Bo... v 12 A A Aa v E B Uv ab- X A A Paragraph Styles Dictate Editor a. (C) In addition, using the other magazines listed below, calculate the cost to run 1/2 page advertisement for 5 months, assume a CPM of $20 for 12 page ad. a. (D) How much would it cost to run an advertising campaign on television in the top twenty- five US markets for one year the top twenty-five markets have 48,812,470 TV households, while the US has a total 99,391,780 TV household, assume a CPM of $14.95 a Magazine Subscription Men's Health 1,659,505 Shape 1,633,442 Sports Illustrated 3,223,772 Fitness 1,175,201 Part 3 Now that you have calculated the advertising cost. Indicate how you plan to advertise for your term project. And, how you would prepare a cost estimate for your advertising plan. a . ge 1 of 2 387 words X Focus EE - 110% Ps P