Question: [ 9 : 2 1 PM , 4 / 3 0 / 2 0 2 4 ] Jasleen: The analysis of internet usage among the
: PM Jasleen: The analysis of internet usage among the target market further strengthens the argument, showing that a significant portion of young adults spend a considerable amount of time online. The memo then provides a list of popular internet sites frequented by the target demographic, suggesting that redirecting advertising efforts towards these platforms would better promote product sales.Similarly, the discussion on television viewing habits reinforces the need for adjustment, as it reveals a preference among young adults for reality TV shows over traditional sitcoms. By presenting these research findings and aligning them with the recommendation to prioritize reality television advertising, the memo effectively persuades the recipient to reconsider the current : PM Jasleen: Your task is to read the following memo to analyze theaudience and purpose.TO: Kelly Anderson, Marketing ExecutiveFROM: Jonathon Fitzgerald, MarketResearch Assistant DATE: June SUBJECT: Fall Clothes Line PromotionMarket research and analysis show that the proposed advertising media for the new fall lines need to be reprioritized and changed. Findings from focus groups and surveys have made it apparent that we need to update our advertising efforts to align them with the styles and trends of young adults today. No longer are young adults interested in sitcoms as they watch reality televisions shows. Also, it has become increasingly important to use the internet as a tool to communicate with our target audience to show our dominance in the clothing industry.Internet AdvertisingXYZ Company needs to focus advertising on internet sites that appeal to young people. According to surveys, of our target market uses the internet for five hoursor more per week. The following list shows in order ofpopularity the most frequented sites: Google Facebook Myspace EBay iTunesShifting our efforts from our other media sources such as radio and magazine to these popular internet siteswill more effectively promote our product sales. Youngadults are spending more and more time on the internetdownloading music,communicating and researching for homework and less and less time reading paper magazines and listening to the radio. As the trend for cultural icons to go digital, so must our marketing plans.Television AdvertisingIt used to be common to advertise for our products on shows like Friends and Seinfeld for our target audience, but even the face of television is changing.Young adults are tuning into reality television shows for their entertainment. Results from the focus group show that our target audience is most interested in shows like American Idol, The Apprentice, and America's Next Top Model. The only non reality television show to be ranked in the top ten most commonly watched shows by males and females is Desperate Housewives. At Blue Incorporated, weneed to focus our advertising budget on reality television shows and reduce the amount of advertising spent on other programs.By refocusing our advertising efforts of our new line of clothing we will be able to maximize the exposure of our product to our target market and therefore increase our sales. Tapping into the trends of young adults will help us gain market share and sales through effective advertising.Attachments: Focus Group Results, January May; Survey Findings, January April This is a sample memo; facts and statistics used arefictional.Write onetwo sentences of analysis of the memousing the following questions Is this a persuasive, negative, or positive message?why
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