$98\mathrm{.}5\%$

$50\mathrm{.}5\%$

$79\mathrm{.}4\%$

$76\mathrm{.}9\%$

Karen,

I been tyyng to get a handle on the proposed maketing budgets for neal year and need some more information to better eveluate our plans. Fin expectally interested in the Fefformance segreent and how our Aore product stacks up to the competition. Our data show awareness for Aore is $78\mathrm{.}4\%.$

Based on our analysis of this segment, estimates show diminishing returns on promotion spending, More specifically, the first one million dollars we spend typically generates a $24\%$ increase in awareness, the second million adds $15\%$ more, and the third mittion a $5\%$ increase. We also know that one$-$pird of Acre's existing level of awareness is lost each year. This means that next year the promotion budget for Acre will be reduced to one million dollars. Can you estimate the awareness level we can expect for Acre glven this anficipated change in spending?