Question: ( 9 A ) 3 . For segmentatio Slide 3 7 tegy to be successful, the customers in the segment must react similarly and positively

(9A)3. For segmentatio
Slide 37
tegy to be successful, the customers in the segment must react similarly and positively to firm's offering, corresponding to which of the following criteria for evaluating
segment attractiveness?
Responsive Substantial reachable identifiable
(9A)3. For segmentatio Slide 37 tegy to be successful, the customers

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