9) An important first step in adapting a product to a foreign market is to determine the

Group of answer choices

degree of newness of the product as perceived by the intended market.

product's compliancy to irrational beliefs of its potential foreign consumers.

10)

Phineas is comparing the innovation characteristics of his companys water filters with those that are already being marketed in the local market. He believes there is lot of potential for his filters as they are functionally more advanced, have a longer life, and can also be marketed at a more competitive price than those of other sellers in the local market. The innovation characteristic of Phineass product that will help in wide acceptance of his product in the local market is its

Group of answer choices

observability.

compatibility.

relative advantage

trialability.

complexity.

11)

AllClean develops promotional materials and product demonstrations to clearly and easily communicate the benefits of its cleaning products. In this scenario, AllClean is attempting to enhance the ________ of its products.

Group of answer choices

trialability

observability

compatibility

relative advantage

complexity

12)

Sarj, a specialist in product design, is responsible for a products functional design. With respect to the Product Component Model, in which component category would Sarjs talents most likely be used?

Group of answer choices

core

invisible

support services

packaging

auxiliary

personal ethics of individuals in the target market.

language problem of the intended market.

regional political parties present in the domestic market.