Question: ( 9 B ) 4 . , is a tooluld to visually display how consumers perceive the position of products or brands in the market

(9

) 4 .,

is a tooluld to visually display how consumers perceive the position of products or brands in the market on different dimensions relative to competitors.

An ideal point

An optimal point

A competitive map

A perceptual map

(9B)4., is a tooluld to visually display how consumers perceive the

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