Question: MC Qu . 2 8 is a tool used to visually display . . . is a tool used to visually display how consumers perceive

MC Qu

. 28

is a tool used to visually display

. . .

is a tool used to visually display how consumers perceive the position of products or brands in the market on different dimensions relative to competitors.

Multiple Choice

Competitive positioning

An optimal point

A competitive map

A perceptual map

An ideal point

MC Qu.28 is a tool used to visually display ... is

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