Question: 9. Bechtel International Inc., designs, constructs, and equips a large resort in Bordeaux, France, for Marriott International Inc. This is a management contract franchising agreement

9. Bechtel International Inc., designs, constructs, and equips a large resort in Bordeaux, France, for Marriott International Inc. This is a

management contract

franchising agreement

turnkey project

licensing contract

10. Suppose Dr Pepper Snapple Group (DPSG) and Starbucks established a joint venture. DPSG supplied an extensive distribution network, and Starbucks provided manufacturing expertise and brand recognition in coffee drinks. What benefit of strategic alliances were the two companies most likely seeking?

enhanced funding

ease of market entry

synergy

shared risk

11. In a(n) ____ alliance, firms manufacture products in a shared, common facility.

financial

marketing

R&D

production

12. Most JVs are structured as

public-private ventures

corporations

limited partnerships

government agencies

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