9 How does knowing a customer's needs improve a salesperson's ability to successfully achieve sales goals? o It allows the salesperson to customize solutions for the customer. o It helps the salesperson find ways to lead the customer. olt provides the salesperson an opportunity to disclose competitive information. olt controls the sales process by giving the salesperson more information. A manager recognizes a need for a translator to produce multilingual product packaging and contacts the company purchasing agent. How is this manager participating in the buying process? Influencing the purchasing group decision o Initiating the acquisition of services Recommending a service provider Granting access to the purchase agent