9. Perceptual maps are a valuable tool for understanding how customers perceive products or services in...

 

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9. Perceptual maps are a valuable tool for understanding how customers perceive products or services in a category and how they view offerings relative to competitors. Can you describe how it can be used to inform a company's positioning strategy? Provide an example of a company that has used a perceptual map to identify opportunities and levers for its brand to position itself in a favorable part of the market. 9. Perceptual maps are a valuable tool for understanding how customers perceive products or services in a category and how they view offerings relative to competitors. Can you describe how it can be used to inform a company's positioning strategy? Provide an example of a company that has used a perceptual map to identify opportunities and levers for its brand to position itself in a favorable part of the market.