Question: 9 . Read the case study on Nike and answer the questions. There is only one correct answer to the questions. In the mid -

9. Read the case study on Nike and answer the questions. There is only one correct answer to the questions.
In the mid-2010s, Nike faced internal challenges and public scrutiny over gender discrimination and unequal pay issues. The company, known for its strong brand and global
presence, was pushed into the spotlight when several senior female employees collaborated to survey their colleagues about workplace practices. The survey unveiled patterns
of gender bias and cases of harassment, leading to significant unrest within the company and tarnishing its public image.
Nike's leadership was forced to negotiate internally and externally on how to address these allegations. They implemented new HR policies, established a new senior role for
overseeing gender diversity and inclusion, and engaged in mediation sessions that involved employees at all levels. These negotiations were complex, as they involved changing
longstanding company culture, realigning the company's internal policies with public expectations, and managing the legal implications of admitted past misconduct.
The twist in the story came when Nike decided to be transparent about its challenges and the steps it was taking to address them. This openness was initially met with mixed
reactions but eventually led to improved employee morale and a stronger public image as a leader in corporate responsibility.
Case based Question QB1. Nike's approach to resolving gender inequality included the creation of what new company role?
A. Chief Happiness Officer.
B. Senior Manager of Salary Audits.
C. Director of Gender Diversity and Inclusion.
D. Vice President of Public Relations.
 9. Read the case study on Nike and answer the questions.

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