9. The use of US. Census data to develop information about a prospective target market is: a) Primary market research b) Diffusion c) Positioning d) Secondary market research 10. is the consumer decision process typically associated with consumption of products and services that are costly and represent a significant risk to the purchaser: a) Routine rebuy b) Limited problemsolving c) Dissonance d) Extensive problem-solving 11. The coordination of all intemal/external activities associated with the movement of goods is referred to as . a) Diffusion c) Adoption b) Supply Chain Management d) Time utility 12 is typically used to describe all the activities associated with making products available for the final consumer