9. The use of U.S. Census data to develop information about a prospective target market is: a) Primary market research b) Diffusion 10. c) Positioning d) Secondary market research is the consumer decision process typically associated with consumption of products and services that are costly and represent a significant risk to the purchaser: a) Routine rebuy b) Limited problem-solving c) Dissonance d) Extensive problem-solving 11. The coordination of all internal/external activities associated with the movement of goods is referred to as a) Diffusion b) Supply Chain Management c) Adoption d) Time utility