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This newly updated, high-profile case should generate considerable student interest and provoke a lively, interesting class discussion of whether it is possible, and if so, how long it might take for Twitter to establish a strong growth trend and attractive profitability. This case presents quite an interesting contradiction: a very large social media company with some of the most powerful and famous politicians and celebrities as its users-and a track record of financial loss every quarter from its beginning in 2011, until the fourth quarter of 2017 You will find that the Twitter, Inc. case is great for drilling students in (1) applying the tools of analysis covered in Chapters 3 and 4. (2) identifying and evaluating a company's strategy, and (3) identifying strategic issues/problems that merit top management attention, and then (4) proposing action recommendations to resolve these issues/problems Before beginning this exercise, you will need to read the Twitter Inc case. After reading it, answer the following questions while focusing on the company's strategy competitive conditions, driving forces & KSFS, as well as analyzing the financial exhibits presented. What are the strategic issues/problems that merit leadership attention? Using the data in Case Exhibits 1 and 2. what is your assessment of Twitter's financial position? Based on your analysis, what financial performance can reasonably be expected in the near term future for Twitter? Support your answer Select "yes" for those statements below that are accurate and choose "no" for those that are not a. In 2018, at 85 percent of revenue. Twitter was able to post a 15 percent operating profit (Click to select) b. Operating income had shown a steady improvement over the past five years and, in 2017, Twitter had a small positive operating income for the first time. (Click to select) C. R&D expenses were the biggest expense for Twitter year after year. (Click to select) d. Twitter will encounter problems paying its current liabilities, as there has not been sufficient cash for day-to-day operations. (Click to select) e. Twitter had 61 percent of its total assets in cash and short-term investments in 2018, up from 55 percent in 2012, (Click to select) f. In fiscal 2018, the company posted a $12 billion net income; however, it must be noted that the income was in large part due to benefits resulting from the Tax Act of 2018 (Click to select) 9. Cost of revenue and expenses will certainly increase as revenue increases. The increase should be at a very high rate if present trends continue (Click to select)