9.3 Evaluating Routine Requests (LO9.3) A. Compare Bryans less effective and more effective requests for a new server in Figures 9.2 and 9.3. Identify three ways in which Bryan improved the message. B. How do you think the more effective message will impact work outcomes? C. How do you think the more effective message will impact workplace relationships? D. What two changes could you make to improve the more effective example?

smith & smith advertising Software Mon, July 24, 2017 From: To: Bryan Atkins Andrea Johansen Nondescriptive SUBJECT LINE. REQUEST is difficult to find. Hey Andrea. We need to make some purchases that will help our marketing analysts do their jobs more efficiently. Currently, they use Excel and free social analytics programs to engage in a variety of analysis of our online marketing campaigns. I recommend we purchase more sophisticated statistical software in order for our analysts to create more reliable analysis. This analysis will lead to developing more targeted, effective online campaigns that improve click-through and purchase rates. This will help with customer retention and marketing to prospects. I recommend the purchase of IBM SPSS Modeler. We will need three licenses for our three marketing analysts. In addition, with this investment in the software, I recommend we also invest in relatively inexpensive online training so they can make the most of the software. Altogether, this will cost approximately $10,000, which will be well worth it. Let me know what you think. Best, Bryan RATIONALE is generic and vague. NAVIGATION is challenging: nne naraaranh of 150 words SUBJECT LINE short (9 words) but effective. smith & smith advertising Purchase of IBM SPSS Modeler for Our Marketing Analysts From: Bryan Atkins Mon, July 24, 2017 To: Andrea Johansen REQUEST stated clearly and upfront. Dear Andrea: Can you provide a purchase authorization for statistical software for our three marketing analysts? During the past month, our marketing analysts (Moku Singh, Elissa Morales, and Josh Liebowitz) and I have explored ways to improve the prediction and tracking of online ad campaigns. Over the past few years, the analyst team members have relied primarily on spreadsheets and other basic statistical software. With more complex data than ever, they now need more sophisticated tools. RATIONALE is Moku and Josh attended several workshops this past month about using various specific and clear. statistical software packages. They also talked to marketing analysts at other firms about the tools they use. One of their contacts showed them how she improved click- through rates and purchases on several online ad campaigns by more than 40 percent by using predictive modeling and other techniques. After comparing several software packages and learning about training options, Moku and Josh recommend purchasing the following items