9:35 LTE .docs.google.com Match the sentence with the correct 5 points answer. low divestment guerilla involven rituals marketing consum Mental short- cut "rules of thumb" consumers use to save time and effort in the decision- making process. The theory of reasoned action acknowledges that sometimes we are influenced more by opinions of others than by our own personal preferences. o The peripheral route of persuasion taken when the person is not motivated to think about the arguments presented. O