Question: A 10 % decrease in the selling price of a product will have the same impact on net income as a 10 % increase in

A 10 % decrease in the selling price of a product

A 10 % decrease in the selling price of a product will have the same impact on net income as a 10 % increase in the variable expenses. Do you agree? Why or why not? Give an example

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=+What do you want them to think?

=+Why should they buy this product/service?

=+transit (buses, subways, taxis, etc.), new media, direct mail, or other vehicles?