A$2.$ Read a section under Differences of Business to Consumer vs$.$ Business to Business Markets $($p$.76-$

in "Principle Differences between B$2$B and B$2$C Marketing Communication Processes," Sciendo, $2019$ and Business $($B$2$B$)$ Markets vs$.$ Consumer $($B$2$C$)$Markets in Chapter $1,$ and answer the following questions.

What is the most primitive and the most essential question companies have to answer while choosing their target market? $q,$

What are the two major types of markets? $q,$ and $q,.$

Fill in the following table.

$\backslash$table$[[$Criterion$,$Characteristics of B$2$B Markets,Characteristics of B$2$C Markets$],[$Target customers,,$],[$Sales volume,,$],[$Decision making,,$],[$Decision$-$making approach,,$],[$Customer relationship,Collaborative and long$-$term,Transactional and short$-$term$],[$Degree of fluctuating demand,,$]]$