a$-2.$ What means can be used to identify customer desired traits?

Note: You may select more than one answer. Single click the box with the question mark to produce a check mark for a correct answer and double click the box with the question mark to empty the box for a wrong answer.

check all that apply $1$

Surveys of customersunanswered

Sales representativesunanswered

Benchmarkingunanswered

Product testingunanswered

Cross$-$functional planningunanswered

a$-3.$ What means can be used to assess the performance of the current product relative to competitors?

Note: You may select more than one answer. Single click the box with the question mark to produce a check mark for a correct answer and double click the box with the question mark to empty the box for a wrong answer.

check all that apply $2$

Customer focus groupsunanswered

Sales representativesunanswered

Benchmarkingunanswered

Product testingunanswered

Cross$-$functional planningunanswered

a$-4.$ What means can be used to identify the technical requirements and the target values associated with each customer trait?

multiple choice

Cross$-$functional planning

Sales representatives

Customer focus groups

Surveys of customers

Product testing