A $\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ is the memory based position a product$/$brand occupies in a consumer's mind based on each consumer$$s impression of how that product performs on attributes important to that consumer $($when compared to other competitive products in the same category$).$ Everyone's is different because each of us has a different set of attributes that are important to us $($which may not be important to others evaluating the same product brands in each category$).$

a$.$

Product impression schemata

b$.$

Perceptual map

c$.$

Product portfolio matrix $($i$.$e$.,$ BCG matrix$).$

d$.$

Motivational pyramid