Requirements: Apply relevant consumer behaviour concepts/theories fromTWO current, real-life marketing examples to illustrate your understanding on these topics.
700 words

Assignment Guide:
1. cover mainly the basic consumer decision making (CDM) and the internal factors
influencing consumer behaviour like perception, learning and memory In your discussion specific and relevant
consumer behaviour concepts/theories should be applied. It is NOT necessary to cover all
.
2. Marketing examples refer to any forms of marketing activities (e.g. product, price, distribution or promotion strategies or tactics etc) of companies/organizations in real-life. The examples selected should be CURRENT, which have been launched / executed within the past 12 months. Evidence or support of the selected examples should be provided in

3. How to structure your answer:

i) Describe the chosen marketing examples.

ii) Identify specific consumer behaviour concepts or theories relevant to these examples and explain how these concepts or theories are applied in your examples.

iii) Evaluate the chosen examples in terms of specific consumer behaviour concepts or theories (i.e. comment on whether they are good or not, e.g. does the ad example selected a good way to enhance viewers’ memory towards the ad message according to the memory concepts/theories discussed in your answer?) with justification and discuss the marketing implications.

Answer rating: 100% (QA)

Innovativeness is similarly as cherished in promoting and advertising as in each and every other region or industry The imaginative situation of promotions the relationship of shows the expressions th... View the full answer