$[$A$9-8$z$]$: The Indian retail market is very fragmented with many small independent stores. The distribution structure in India typically involves two levels of distributors $($large regional wholesalers and smaller city$-$wide wholesalers$).$ All of these lead to a long distribution channel. Homer Products is concerned about India's long distribution channel for its products. What is a drawback of longer distribution channels that could affect Homer Product's decision?

Group of answer choices

lower product prices

greater aggregate markups

$$

lower selling costs in a concentrated retail sector

higher profit margins

inability to enter exclusive distribution channels