Discuss the effectiveness of the following sampling designs: A research company obtains a sample for a
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Discuss the effectiveness of the following sampling designs:
● A research company obtains a sample for a focus group through organized groups such as church groups, clubs, and schools. The organizations are paid for securing respondents; no individual is directly compensated.
● A citizen’s group interested in generating public and financial support for a new university basketball arena prints a questionnaire in area newspapers. Readers return the questionnaires by mail.
● A department store that wishes to examine whether the store is losing or gaining customers draws a sample from its list of credit card holders by selecting every tenth name.
Related Book For
Business Law The Ethical Global and E-Commerce Environment
ISBN: 978-0071317658
15th edition
Authors: Jane Mallor, James Barnes, Thomas Bowers, Arlen Langvardt
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