Question: A) A hardware store advertises a 3/8 Black and Decker Power Drill for $29.95. You enter the store intending to purchase the drill. The salesperson
A) A hardware store advertises a 3/8" Black and Decker Power Drill for $29.95. You enter the store intending to purchase the drill. The salesperson informs you that they are all sold out. She tells you that the "sale" drills were factory seconds and that if you are going to be doing any kind of serious woodworking, you should buy the Model 3309, which sells for $49.99. This scenario has elements of which type of deceptive pricing?
A options:
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| price fixing |
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| bait-and-switch |
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| conditional buy |
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| price inflation |
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| predatory pricing |
B)
Standard markup pricing _______
B options:
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| adjusts the price of a product so that it is in line with that of its largest competitor. |
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| sets the price of a line of products at a number of different price points. |
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| adds a fixed percentage to the cost of all items in a specific product class. |
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| sets prices to achieve a profit that is a specified percentage of the sales volume. |
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| increases the price slightly to protect against undue profits losses from unforeseen environmental factors. |
C)
___________ is a pricing strategy that involves charging a high price to help promote a high-quality image for the product, which helps to attract status-conscious consumers.
C options:
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| Off-peak pricing |
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| Odd-even pricing |
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| Price bundling |
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| Price lining |
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| Prestige pricing |
D)
In addition to price, all of the following are considered demand factors EXCEPT:
D options:
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| Product supply quantity |
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| Price of competitor's products |
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| Availability of competitor's product |
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| Consumer tastes & preferences |
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| Consumer income |
E)
Like many consumer products manufacturers, Hallmark Cards provides its retailers (pharmacies, grocery stores, etc.) with in-store displays and various selling strategies for its products. Because of this, the Hallmark retailers are excited about selling the products. In this example Hallmark is using a(n) __________ promotional strategy.
E options:
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| push |
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| pull |
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| inertia |
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| exclusivity |
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| intense |
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