A) A price-cutting tactic may backfire if

managers lower prices when a price increase would increase sales revenue.

there are ways to achieve product differentiation that have value to buyers.

price cuts gain market share at the expense of firm profitability.

buyers turn out to be more price-sensitive than managers expected.

all of these.

B) When one firm acquires another, we say that synergies are realized when

the costs of merging the two firms are low.

at least one of the firms is able to expand its value chain.

the two firms develop stronger capabilities together than they would have as separate businesses.

the two firms perform distinct functions that operate separately.

all of these.