a. Always high quality product cannot produce the customer value. Explain how customer value varies from product to product or from service to service.

b. The purpose of identifying the companys strategic business units is to develop separate strategies and assign appropriate funding. Assessing growth opportunities includes planning new businesses, downsizing and terminating older businesses. What are the strategies a marketer can follow to assign resources to SBU if that marketer is along with 5 SBUs. Give position to each SBU and justify your opinion for given position.