Question: A / an _ _ _ _ _ _ _ _ _ _ is one in which the advertiser hopes to stir up positive or

A/an __________ is one in which the advertiser hopes to stir up positive or negative feelings in the hoped-for customer so as to motivate a purchase.
A.rational appeal
B.emotional appeal
C.strategic appeal
D.moral appeal

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

The following case study is connected to the questions below: Please assist with answering the following questions in a synopsis format related to case study: Brief Overview of Client DSM Diagnosis...

Q:

This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work's original creator or licensee. 1...

Q:

2 3 . Which of the following is NOT an example of a sales promotion activity? A . coupons B . in - store displays C . billboards D . free gift with purchase _ _ _ _ _ _ 2 4 . According to the...

Q:

2 3 . Which of the following is NOT an example of a sales promotion activity? A . coupons B . in - store displays C . billboards D . free gift with purchase _ _ _ _ _ _ 2 4 . According to the...

Q:

2 3 . Which of the following is NOT an example of a sales promotion activity? A . coupons B . in - store displays C . billboards D . free gift with purchase _ _ _ _ _ _ 2 4 . According to the...

Q:

1 8 . _ _ _ _ _ _ _ _ _ _ is a measure of the sensitivity of demand to changes in price A . Pricing parity B . Consumer valuation C . Inverse economics D . Price elasticity _ _ _ _ _ _ 1 9 . The term...

Q:

Instruction: Reading Comprehension Demonstrates comprehension of all sources, ability to evaluate sources, and ability to advance knowledge through a sophisticated reading of the material Details...

Q:

3. How did you feel about the content --- did it enlighten you? Was it not very helpful? Was it interesting? I Self-Management Copyright 2007. Arnacorn. All rights reserved. Selfmanagement happens...

Q:

Describe one specific section which surprised you. Explain the concept that was surprising and explain why I Self-Management Copyright 2007. Arnacorn. All rights reserved. Selfmanagement happens when...

Q:

Read the article below and make a 3 paragraph summary the question is writing a summary about the reading. How to Preempt Team Conflict BY GINKA TOEGEL AND JEAN-LOUIS BARSOUX eam conflict can add...

Q:

Rotating Space Stations One problem for humans living in outer space is that they are apparently weightless. One way around this problem is to design a space station that spins about its center at a...

Q:

Describe the special taxation option available for lump-sum distributions which include employer stock. USA

Q:

Eddie Antar, the CEO of the Crazy Eddie electronic stores in the New Jersey area, took fraud to a higher level. The company started out as a small, family - owned business, but Eddie soon found that...

Q:

Determine the major differences between U.S. GAAP and IFRS disclosure reporting requirements related to each separately reportable operating segment. Next, give your opinion as to whether either U.S....