a$.$ Analytics that seek to determine what should be done

The process of turning raw data into actionable insights that lead to good

b$.$ business decisions

Data that has a clearly defined order and may or may not have numbers associated with it $($such as customer satisfaction rankings and employee

c$.$ rank$)$

d$.$ Data characterized by five Vs: volume, velocity, variety, veracity, and value

e$.$ Data that is not organized into predefined categories

f$.$ Analytics that help uncover the root cause of the current state

g$.$ Analytics that seek to predict what will happen in the future Data that represents things that have no numerical value $($such as

h$.$ customer name, state, and distribution channel$)$

i$.$ A collection of observations