Question: A) As you watch theZipcar and Segmentationvideo, write down the different segments that Zipcar identifies. Link for the video: https://www.youtube.com/watch?v=N6vWRhESyaE B) What is different about

A) As you watch theZipcar and Segmentationvideo, write down the different segments that Zipcar identifies.

Link for the video: https://www.youtube.com/watch?v=N6vWRhESyaE

B) What is different about how they communicate with each segment?What ideas do you have for Zipcar to reach these segments?

C) What other ways of segmenting might Zipcaruse? (Think about all of the ways that marketers segment based on the chapter content)

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