A. ASSIGNMENT 2: MARKETING PLAN GUIDELINES & WORKBOOK . . .. . . . . . . IIIIIIIIIIIITIL 1. INTRODUCTION .... .. 2 a) Purpose Of Our Marketing Plan .......... ..2 b ) Marketing Plan Evaluation Criteria.. . 2 C) What Employers Want: Key Words.... .....3 2. SPECIFY THE PRODUCT .. .. 4 a ) My Brand Identity: 'Tell Me About Yourself' ....... ..... 4 b) My Brand Equity/Value Proposition: 'Why We Should Hire You?'. ..4 C) My Price: Market Value......... 3. SPECIFY TARGET JOBS ... ..... 5 a) Starting Sources Of Information About Jobs.... d) Warehouse URL Links To Titles Of Target Job & Set Up Job Alerts........ ......6 e) Specify Standard Job Functions & Skill Requirements Of Your Trade. Starting Points................ ..6 4. SPECIFY PLACE 3: TARGET NETWORK , COMPANIES, RECRUITERS, PROFESSIONAL ASSOCIATIONS..... a) Specify Network Contact Information...... b) Specify Target Companies/Recruiters/Temporary Employment Agencies.......... 5. SPECIFY PLACE 2: TARGET SECTOR(S)....... . 9 a) Starting Sources Of Information About Sectors...... . 9 C) Specify Links To Sources Of Sectorial Intelligence About Target Sector Customers/Products/Channels. .9 d) Specify links to sources of sectorial intelligence about Sector objectives/Issues: Industry/Trade Associations .. ..9 6. SPECIFY YOUR ACTION PLAN.... a) Sectorial, Company, Job, Pursuit Goal.. ...10 b) Promotion: Set Up Channels To Targets....... ..... 10 c ) Align Resume With Actual Market Requirements... ....10 d) Identify Need For Additional Market Research Into Jobs, Sectors, Companies..... ...10 e ) Skill /Experience Acquisition , Development Requirements .. ............. 10