Hospitality Marketing Management(4th Edition)
Authors:
Robert D Reid, David C Bojanic
In Stock: 1 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0471476544, 9780471476542
Book publisher: Wiley
Book Price $0 : Hospitality Marketing Management by Robert D. Reid and David C. Bojanic serves as a comprehensive guide for individuals interested in learning effective marketing strategies within the hospitality industry. The book extensively covers key themes such as marketing principles, consumer behavior, and effective campaign strategies tailored for the hospitality sector. Using case studies and real-world examples, the authors illustrate how businesses can leverage marketing techniques to attract and retain clientele in hotels, restaurants, and tourism. Important SEO-relevant concepts like brand positioning, digital marketing strategies, and market segmentation are intricately woven into the narrative. The text is a practical resource that details methodologies for crafting compelling marketing plans, emphasizing the importance of aligning services with customer needs. Additionally, the solution manual offers a structured approach to solving industry-specific challenges, while an answer key assists in evaluating strategic decisions in various scenarios. With a clearly defined table of contents, readers can systematically explore topics such as pricing strategies, distribution channel decisions, and the impact of social media marketing. The book has been positively received for its detailed exploration of hospitality-specific marketing tactics and its ability to provide actionable insights for practitioners. In addition to the main text, the author provides cheap strategies to maximize study efficiency.
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