Question: a) Assuming you are opening a Food & Beverages (F&B) business, explain FOUR (4) methods to segment your target market. Justify your answer in TWO

a) Assuming you are opening a Food & Beverages (F&B) business, explain FOUR (4) methods to segment your target market. Justify your answer in TWO (2) points for each method of market segmentation. (12 Marks) b) As a marketer, explain TWO (2) strategies you may consider to distinguish your products from other competitors in the market. (4 Marks) c) Explain THREE (3) levels of product you can offer to your target market. (6 Marks)

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