A attempts to maximize or maintain profitability by reducing costs. Maturity-stage strategy Innovation strategy Maintenance strategy Defensive strategy 2.5 points In general, when compared to a product concept statement, a product protocol is: In terms of document length, there is no difference between a product protocol and a product concept statement Longer in length About the same length Shorter in length 7.2 .5 points Which of the following is a possible outcome of the adoption process? Active Rejection Passive Adoption Both A and B None of the above 2.5 points can be achieved through design related activities. Cost advantages Design eminence Feature leadership All of the above