a. b. B1. According to the article Flora returns as London Marathon sponsor in four-year deal, which of the following statements is not true? Flora signed a 4-year sponsorship deal with the London Marathon. Flora previously served as the headline sponsor of the London Marathon between 1996 and 2009. Flora was replaced as headline sponsor of the London Marathon by Virgin Money. d. Flora will donate UK1,000 in every week leading up to the race to one marathon participant who is fundraising for a smaller charity, which is part of the activation of its sponsorship All of the above statements (a-d) are true. c. e. a. B2. Based on the article How Sponsors Plan To Activate The 2018 NBA All-Star Game (article available in 'Learning Materials' folder), in which of the following activities did American Express NOT engage, as part of the activation of its NBA sponsorship? American Express served as the title partner of the TNT Road Show during NBA All-Star. b. American Express hosted fans and card members at a custom experiential space in downtown LA. American Express organized food tastings for certain cardholders at some upscale LA restaurants. American Express provided unique NBA All-Star experiences for select premium card members. According to the article, American Express did all of the above (a-d). *Article is available in Learning Materials' folder. C. d. e