A$.$ B$.$ C$.$ D$.$ E$.$

$1.$ True or False: Forecasts are set on the Marketing Budget Detail spreadsheet.

A$.$ True

B$.$ False

$2.$ True or False: Each market segment responds to different types of media $($e$.$g$.$ print, direct mail, etc.$)$ to a varying degree. It follows that each product must be identified with its target segment. Product target segments are identified by their placement on the Perceptual Map.

A$.$ True

B$.$ False

$3.$ Each additional advertisement increases customer awareness by $\_\_\_\_\_\_\_\_\_\_\_\_\_$the first.

A$.$ the same amount as

B$.$ a lesser amount than

C$.$ a greater amount than

$4.$ True or False: The Marketing Budget Detail asks teams to determine budgets by product and segment.

A$.$ True

B$.$ False

$5.$ In the Promotion Budget Resource, teams can select which of the following media areas.

A$.$ Print Media and Television

B$.$ Email and Telephone Contact

C$.$ Trade and Road Shows

D$.$ Web Media and Direct Mail

$6.$ The Target Segment selection lets teams:

A$.$ move their products from one location on the Perceptual Map to another

B$.$ select which segment their promotion efforts should be directed towards.

C$.$ Both A and B

$7.$ In the Sales Budget Resource, the outside sales force meets with customers face$-$to$-$face. The cost of each salesperson includes which of the following?

A$.$ Salary and commission

B$.$ Travel and Support

C$.$ None of the above

D$.$ Both A and B

$8.$ Each inside salesperson costs.

A$.$ $$50,000$

B$.$ $$75,000$

C$.$ $$60,000$

D$.$ $$40,000$

$9.$ True or False: Distributors are a separate Sales channel.

A$.$ True

B$.$ False