Question: Please answer each question listed below 1 . Product prices are set on the Marketing Budget Detail spreadsheet A . True B . False 2
Please answer each question listed below
Product prices are set on the Marketing Budget Detail spreadsheet A True B False
Each market segment responds to different types of media eg print, direct mail, etc. to a varying degree. It follows then that each product must be identified with its target segment. Product target segments are identified by A their placement on the Perceptual Map B entering their status on the Pricing and Forecasting spreadsheet C entering the target segment on the Marketing Budget Detail
Each additional advertisement increases customer Awareness by the same amount of the first A True B False
The Marketing Budget Detail asks teams to determine budgets by A Product B Segment C Both
In the Promotion Budget Resource, teams can select which of the following media areas A Print Media and Direct Mail B Email and Telephone Contact C Trade and Road Shows D Web Media and Television
The Target Segment selection lets teams move their products from one location on the Perceptual Map to another A True B False
In the Sales Budget Resource, the outside sales force meets with customers facetoface. The cost of each salesperson includes which of the following? A Salary and Wardrobe B Commission and Support C Travel and Brochures
Each inside salesperson costs $ A True B False
Distributors are A support staff for the outside sales force B a separate Sales channel C Original Equipment Manufacturers
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