A B C D E F G H I J K L TV Magazine Social Media SEO Radio Exposures per Ad 1300 550 450 175 $ 300.00 (thousands) Budget Budget (Thousands) and Cost per Ad ($thousands) Spent Availability Ad Budget Planning Budget = A Total Exposures O UT TV Magazine Social Media SEO Radio (thousands) V Number of Ads AWN-4C. Media Mix One Fun Toy Corporation is developing a brand new toy for kids to enjoy. The primary market for the toy is young children 10 years old and younger. One Fan Toy Corporation has employed the advertising firm of Boone, Phillips, and Jackson (3PM) to design the promotional campaign. After considering possible advertising media and the market to be covered, BP&J recommended that the first year's advertising be restricted to ve media choices... TV, Magazines, Social Media, SEO (Search Engine Optimization, and Radio. At the end of the year, BP&J will then reevaluate its strategy based on the results. 8PM collected data an expected exposures per advertisement, the planning budget per advertisement, the cost per advertisement, and the maximum number of times each medium is available. Furthermore, PB&J has determined that the number of TVand Radio ads need to be a minimum of 75 ads. PB&J has released the following costs and expectations for each advertisement. One Fun Toy Corporation has a maximum budget of $4 Million forAdvertisement and SlMillion for planning. Your job is to determine the best marketing mix that maximize the total exposures across the nation. Cost (3] per Exposures Cost (S) per Planning Ad Advertisement Maximum Times Available - . _-'TV'_-EE-'E--_ _ Social Media \"m- SEO (Search Engine 0- timizalion 175 5