Question: A / B testing is a form of experimental research that many companies use. Define A B testing in the context of marketing research and

A/B testing is a form of experimental research that many companies use. Define AB testing
in the context of marketing research and explain how it can be used to optimize marketing
strategies. Can you provide a specific example of a scenario where AB testing might be
particularly beneficial?
A/B testing is a form of experimental research that many companies

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