Question: A balanced scorecard always has the same four categories, a focus on financial results, internal business processes, learning and growth and a focus on customers.

A balanced scorecard always has the same four categories, a focus on financial results, internal business processes, learning and growth and a focus on customers. However, what a company decides to include in each category can be industry specific and should be tailored to the company. Propose at least one specific measure for each balanced scorecard category for an accounting firm. Explain the measures that you have chosen, and remember to justify your choices

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