A balanced scorecard for measuring company performance

A entails balancing the pursuit of good bottom$-$line profit against the pursuit of non$-$profit objectives $($although achieving profitability targets is nearly always given greater emphasis$)$

B involves putting equal emphasis on the achievement of financial objectives, strategic objectives, and social responsibility objectives

entails setting both financial and strategic objectives and putting balanced emphasis on their achievement

D helps prevent the pursuit of strategic objectives from dominating the pursuit of financial objectives