A "balanced scorecard" that includes both strategic and financial performance targets is a conceptually strong approach for judging a company's overall performance because

a balanced$-$scorecard approach pushes managers to avoid Strategic Management that reflect the results of past decisions and organizational activities.

financial performance measures are lagging indicators that reflect the results of past decisions and organizational activities, whereas strategic performance measures are leading indicators of a company's future financial performance and business prospects.

it assists managers in putting roughly equal emphasis on short$-$term and long$-$term performance targets.

it entails putting equal emphasis on good strategy execution and good business model execution.

it forces managers to put equal emphasis on financial and strategic objectives.