A "balanced scorecard" that includes both strategic and financial performance targets is a conceptually strong approach for judging a company's overall performance because

Multiple Choice

financial performance measures are lagging indicators that reflect the results of past decisions and organizational activities, whereas strategic performance measures are leading indicators of a company's future financial performance and business prospects.

managers need to put roughly equal emphasis on short$-$term and long$-$term performance targets.

managers typically forget to put equal emphasis on financial and strategic objectives.

managers need to avoid strategic management processes that reflect the results of past decisions and organizational activities.

equal emphasis on good strategy execution and good business model execution is an attribute of the most highly successful companies.