A barrier to entry is a condition that creates a disincentive for a new firm to enter an industry.

Question $1$ options:

TrueFalse

Question $2(2$ points$)$

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Amazon's founding was an example of a$($n$)\_\_\_\_\_\_\_\_$ competition for Barnes & Noble.

Question $2$ options:

A$)$

future

B$)$

stable

C$)$

approximate

D$)$

roundabout

E$)$

impending

Question $3(2$ points$)$

$$

In the context of competitor analysis, businesses that offer substitute products are referred to as $\_\_\_\_\_\_\_\_$ competitors.

Question $3$ options:

A$)$

immediate

B$)$

direct

C$)$

indirect

D$)$

multidomestic

E$)$

future

Question $4(2$ points$)$

$$

Katherine Chapman recently launched a firm in the clothing industry, targeting the $13-$ to $17-$ year$-$old market. Believing her clothing has universal appeal, Katherine will not vary her product from country to country. Katherine is pursuing a $\_\_\_\_\_\_\_\_$ strategy.

Question $4$ options:

A$)$

multidomestic

B$)$

universal

C$)$

contemporary

D$)$

global

E$)$

home

Question $5(2$ points$)$

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Which of the following is NOT one of the major sources of barriers to entry?

Question $5$ options:

A$)$

Product differentiation

B$)$

Government and legal barriers

C$)$

Buyer group concentration

D$)$

Capital requirements

E$)$

Access to distribution channels

Question $6(2$ points$)$

$$

The information that is gathered by a firm to learn about its competitors is referred to as $\_\_\_\_\_\_\_\_.$

Question $6$ options:

A$)$

competitive intelligence

B$)$

a feasibility appraisal

C$)$

a viable assessment

D$)$

a workable appraisal

E$)$

a practical assessment

Question $7(2$ points$)$

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Many firms benefit from an increasing ability to outsource manufacturing or service functions to lower$-$cost foreign labor markets. This trend is referred to as a$($n$)\_\_\_\_\_\_\_\_$ trend.

Question $7$ options:

A$)$

commerce

B$)$

statutory

C$)$

environmental

D$)$

business

E$)$

social

Question $8(2$ points$)$

$$

The "Starbucks experience", good service, and high quality fresh coffee are deliberate offerings by Starbucks in order to avoid the threat of $\_\_\_\_\_\_\_\_.$

Question $8$ options:

A$)$

substitutes

B$)$

economies of scale

C$)$

buyers' power

D$)$

exit barriers

E$)$

suppliers' power

Question $9(2$ points$)$

$$

In the beverage industry, soda, fruit juice, and sports drinks are $\_\_\_\_\_\_\_\_$ competitors of bottled water.

Question $9$ options:

A$)$

direct

B$)$

future

C$)$

indirect

D$)$

infrequent

E$)$

occasional

Question $10(2$ points$)$

$$

Kellen West recently launched a firm in the fruit drink industry, and has already exported his fruit drinks to $11$ different countries. The firm is varying the tastes of the fruit drinks it sells on a country$-$by$-$country basis to meet the demands of the local markets. Kellen's firm is pursuing a $\_\_\_\_\_\_\_\_$ strategy.

Question $10$ options:

A$)$

home

B$)$

multidomestic

C$)$

contemporary

D$)$

global

E$)$

universal