Question: (A) Based on information you can find about PepsiCo, how does the company integrate the sources of customer heterogeneity into its operations? (B) Based on
- (A) Based on information you can find about PepsiCo, how does the company integrate the sources of customer heterogeneity into its operations?
(B) Based on your answer to the first part of this question, compare your work on PepsiCo with two industry competitors
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