Question: (a) Based on your experiences as a coffee consumer, does Starbuck's strategy seem to set it apart from rivals? (b) Does the strategy seem to

(a) Based on your experiences as a coffee consumer, does Starbuck's strategy seem to set it apart from

rivals?

(b) Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique

needs of a niche, or some combination of these?

(c) What is there about Starbuck's strategy that can lead to sustainable competitive advantage?

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