Question: 1. Based on your experiences as a coffee consumer, does Starbuckss strategy (as described in Illustration Capsule 1.1) seem to set it apart from rivals?

1. Based on your experiences as a coffee consumer, does Starbucks’s strategy (as described in Illustration Capsule 1.1) seem to set it apart from rivals? Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? What is there about Starbucks’s strategy that can lead to sustainable competitive advantage?

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