Question: A beachfront resort hotel would provide excellent accommodations for important guests traveling into the host city for your event, but the director of sales resists

A beachfront resort hotel would provide excellent accommodations for important guests traveling into the host city for your event, but the director of sales resists negotiating for preferred rates or anything less than 95 percent pick-up before an attrition penalty begins to apply. While guests will be responsible for their own charges, the organizer will remain liable for the unoccupied rooms. The event venue is located 20 minutes away by shuttle bus. What options should you explore to minimize the event s financial exposure?

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