A blue ocean strategy differs from a low$-$cost strategy in that

the intent of a blue ocean strategy is not to be the absolute lowest$-$cost provider because a blue ocean must also increase perceived value.

the focus of a blue ocean strategy is on lowering the economic value created, whereas a cost$-$leader focuses on increasing the economic value created.

economies of scale are more important to a blue ocean strategy, while economies of scope are more important to a cost$-$leader.

a blue ocean's research and development focus is on process technologies, and a cost$-$leader's focus is on product technologies.