A blue ocean strategy

$q,$ is an offensive attack used by a market leader to steal customers away from unsuspecting smaller rivals.

involves a preemptive strike to secure an advantageous position in a fast$-$growing market segment.

works best when a company is the industry's low$-$cost leader.

offers growth in revenues and profits by discovering or inventing a new industry or distinct market segment that renders rivals largely irrelevant and allows a company to create and capture altogether new demand.